Privacy Policy

Effective Date: 30/08/2025
Company: Ace Packing Ltd
Registered Office: 101 New Cavendish Street, 1st Floor South, London, Greater London, England, W1W 6XH
Email: info@acepacking.co.uk

1. Introduction

Ace Packing Ltd (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you use our website [www.acepacking.co.uk], contact us, or engage with our services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK privacy laws.

2. Information We Collect

We may collect the following types of information:

• Contact details: name, company, job title, email, phone number.
• Business information: type of products, formats, volumes, specifications.
• Technical information: IP address, browser type, and usage data from our website.
• Communication history: records of enquiries, quotes, and correspondence.

We do not collect special category data (e.g. health, religious beliefs) unless required by law.

3. How We Use Your Information

We process your personal data for the following purposes:

• To respond to enquiries and provide quotations.
• To manage orders, production runs, and logistics.
• To comply with food safety, traceability, and legal obligations.
• To improve our website, services, and customer experience.
• To send relevant updates (where you have opted in to communications).

4. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

• Contract: to fulfil an agreement or quotation you request.
• Legal obligation: to comply with regulatory requirements (e.g. food traceability).
• Legitimate interests: to manage our business and communicate with customers.
• Consent: where you have explicitly agreed (e.g. email marketing).

5. Sharing Your Data

We may share your personal data with:

• Trusted third-party suppliers (e.g. couriers, IT providers).
• Regulatory bodies or auditors (e.g. SALSA, HMRC) where legally required.
• Professional advisors (e.g. accountants, insurers).

We do not sell or rent your data to third parties.

6. International Transfers

In most cases, your data is stored and processed in the UK. If we transfer personal data outside the UK (e.g. to IT service providers), we ensure it is protected by adequate safeguards such as UK-approved standard contractual clauses.

7. Data Retention

We retain your personal data only for as long as necessary:

• Enquiries: up to 2 years.
• Customer and supplier contracts: up to 7 years (to meet legal obligations).
• Marketing data: until you unsubscribe or withdraw consent.

8. Your Rights

Under UK GDPR, you have the following rights:

• Access to the personal data we hold about you.
• Correction of inaccurate or incomplete data.
• Erasure of your data (“right to be forgotten”), subject to legal requirements.
• Restriction or objection to certain processing.
• Data portability (transfer of your data to another provider).
• Withdraw consent for marketing at any time.

To exercise your rights, contact us at info@acepacking.co.uk.

9. Security

We use appropriate technical and organisational measures to protect your data against loss, misuse, or unauthorised access.

10. Cookies

Our website may use cookies to improve user experience and track analytics. You can adjust your browser settings to refuse cookies. For details, see our Cookie Policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact:
Data Protection Officer
Ace Packing Ltd
Email: info@acepacking.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.